7q30.htm 8"BDώ\Xa0 TEXTGoMk+B4l4l SevenQuestions: Mindy McAdams, online newspaper guru

Seven Questions
Mindy McAdams was there at the creation of the Web, and one of the very first things that popped into her head was how swell it would be to put newspapers online. So she went from humble copy editor to co-creator of the Washington Post's Web site in a matter of months, Then she set off on her own as an online news consultant. Her Web site is a nice place to find out the possibilities of attacking a story from copious angles. 10 September 1998
1 A couple years back everyone was raving about the possibilities of "non-linear" storytelling, with hyperlinks telling a story from several angles. Your homepage has a pretty nifty demonstration of it. But very few online publications have made much use of "non-linear" techniques. Why do you suppose that is? Back to the 7Q index
Building a non-linear story -- which is a network, or web, of small story components through which readers chart their own paths -- takes a lot of work. It's kind of like constructing a custom house the way Frank Lloyd Wright did, compared with building from a standard simple plan. It requires more time, and so it costs more. It consumes a lot of resources. Given the small staffs and large workloads at most online publications, it just isn't cost-effective. More's the pity.
2 What happens to online newspapers when bandwidth considerations fade away? Will TV rule the roost because it already has expertise in sound and video?

No way, because television's experience is in utterly passive delivery, and the appeal of the Web is users' choice.

Newspapers are very slightly more responsive than TV to audiences, mainly through letters to the editor. Newspapers are also somewhat more in touch with their local communities, if only because they can usually put more staff out on the street than local broadcast affiliates.

To address the bandwidth question: I don't think anything really meaningful depends on bandwidth. Very commercial stuff, like downloaded movies-on-demand, does -- but that's of no interest to me because it's just another form of something I already have (and my local Blockbuster actually has a great selection of obscure independent and foreign films).

What will make or break the online newspapers is how they respond to their local audiences, in terms of content and usability. Every Web site in the world can give me streaming video of President Clinton speaking; nobody but my local newspaper is going to tell me about the toxic waste dump in my backyard.

3 Tell us something surprising that happened on one of your overseas consulting trips.

I almost missed my plane home out of Malaysia because I lost track of what day it was.

I was getting ready to visit the famous snake temple on the island of Penang (this was a few days after I finished working) when I thought, "Wait a minute, if today is Tuesday, it must be ..." Yes, just like that old movie title.

I was a full day off (in my mind), and my plane was leaving that evening. So I had to quickly figure out a train schedule -- it was about a six-hour ride back to Kuala Lumpur. It was tight, but I caught the plane -- thanks largely to a very aggressive cab driver.

I'm really bummed about missing the snake temple.

4 What's the dark side of being a consultant that you never learn about until it's too late?

The lack of colleagues.

I had never realized how much enjoying my job depends on collaboration until I was spending so much time working alone, or doing most of my collaborating via the phone and e-mail.

5 Has anything happened of late to cause pangs of longing to return to the copy desk?

It's funny, but I do get that urge sometimes (although not because of anything in particular having happened). Mostly it's because The Washington Post newsroom -- or at least the Metro Desk when I was there -- was a very collegial place to work.

Of course sometimes it was boring, and the hours were not great, and working weekends and holidays was no fun ... but the standards were very high, bright headlines were valued and praised, fact-checking was expected and encouraged, the editors on the desk all helped one another, and we usually had time to do a good job. I also had a fantastic boss who was a very good manager.

When I remember sleeping till noon I get very nostalgic about it ... and then I remember not having any social life because I worked till midnight, and the nostalgia flies right out of my head.

6 A lot of copy editors become online editors. What's one major consideration for print editors thinking of making the jump to online (beyond the obvious caveat of working for unprofitable enterprises)?

Unprofitable, yes, but they pay better. No kidding: Earlier this year I listened to Dale Peskin from The Dallas Morning News tell a group of journalism professors that they could send their freshly graduated students to work for small print dailies for $20,000 (or less), or send them to work online for him for $40,000 -- if they have the necessary skills.

And there's the major consideration you asked for: skills. This does not mean expertise in specific technologies, because technologies are continually changing. It does mean experience and a high comfort level with a variety of software and systems, especially online experience (including e-mail and Web searching).

It means flexibility and a can-do attitude and no whining. Above all, it means an appreciation for the differences between finding, reading and using information online and in print. If you don't recognize the pros and cons of the two media, you can't make that jump.

7 Is there any easy way to learn scripting languages like Perl and CGI?

That depends, I think, on your previous experience. I had two programming courses in 1978 and 1984, so I knew the basic syntax and grammar -- if you will -- of programming languages.

By the time I tackled Perl in 1995, I already knew HTML cold, so I had a good idea of the kinds of scripts I needed to have; that is, I knew what work I wanted the scripts to do.

With that background, I bought an excellent book called Learning Perl by Randal L. Schwartz et al. I worked through the book carefully from front to back. It took two or three weeks. So, is that easy? It didn't seem especially hard to me, but I wouldn't call it easy. Is there an easier way? Well, no -- not to actually learn to do CGI.

Some people advocate simply copying the public-domain CGI scripts that abound on the Web, but my experience is that you cannot make those work properly until you do, in fact, learn the language they're written in.

For the record, CGI (Common Gateway Interface) is not a scripting or programming language. It's an interface that allows Web pages and programs to communicate with each other -- to send data back and forth. CGI scripts are written in programming languages such as Perl. "Scripting languages" such as JavaScript (not Java, which is different) are pretty similar to programming languages. A CGI script sits in a file by itself on a Web server and does some useful work when it is called from an HTML file -- a Web page.

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Copyright 1998, Thomas L. Mangan
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